AMDP Rough Draft
Still figuring out the formatting From: Brett Emershad To: Professor Hansen CC: Writ 340 Subject: AMDP Investment Pitch Date: February 28, 2018 “At Nike we believe it is not enough to adapt to what the future may bring – we’re creating the future we want to see through Sustainable Innovation” - Mark Parker, President and CEO, Nike, Inc. Nike has been a titan of industry for decades. Consumers around the globe recognize Nike as an iconic athletic wear company. Nike is also the brand behind many of the world’s most popular athletes from Neymar to Tiger Woods. Unfortunately, the positive economic and societal footprints have been counteracted by their environmental impact. Other forces such as pressure to close down sweatshops have forced Nike to formulate a new business strategy. This new venture will revolutionize how businesses interact with the environment and I believe Nike needs AMDP’s investment...